Japan Sports Hospitality is a leading specialist in the sales, consulting, and execution of premium sports hospitality programmes in Japan.
As the Officially Appointed Sales Agent of MATCH Hospitality in Japan, JSH successfully led the marketing and sales of the FIFA World Cup Qatar 2022™ Official Hospitality Programme. Building on that achievement, JSH was again contracted in the same capacity for the FIFA Club World Cup 2025™, delivering strategic sales and client advisory services to the Japanese market.
Through these global appointments, JSH has demonstrated its ability to connect world-class sporting events with corporate leaders, partners, and high-profile clients in Japan, providing seamless access to official hospitality experiences at the highest level of international sport.
Olympic & Major Event Hospitality
During the Tokyo 2020 Olympic Games, JSH provided consulting services to a Tokyo 2020 Gold Partner in relation to its Olympic hospitality programme. From strategic planning to operational execution, JSH supported the development of premium guest experiences aligned with Olympic brand standards.
JSH also played a key role in supporting hospitality initiatives for National Olympic Committees and international sports federations, including the planning and coordination of official National Houses in Tokyo. These Houses served as exclusive hospitality and engagement hubs, hosting sponsors, dignitaries, athletes, and invited guests, and acting as central platforms for brand activation and international relationship building during the Games.
Our Strength
JSH combines:
- Official Hospitality Programme sales representation
- Strategic consulting for sponsors and rights holders
- National House planning and operations
- Corporate guest programme design and execution
- VIP hosting and stakeholder management
With deep knowledge of both global sporting ecosystems and the Japanese corporate market, Japan Sports Hospitality delivers hospitality solutions that are commercially effective, operationally precise, and aligned with international best practices.
We do not simply sell hospitality packages — we design and execute platforms for connection, business development, and long-term partnership.
