Japan Sports Hospitality is an expert in sports hospitality consulting, operations, and programme sales.
We have extensive experience working on major international sporting events such as the FIFA World Cup™, the FIFA Club World Cup™, and the Olympic Games, as well as supporting overseas teams and federations visiting Japan.
For the FIFA World Cup Qatar 2022™ and the FIFA Club World Cup 2025™, we signed agreements with MATCH Hospitality as an Official Hospitality Sales Agent and successfully conducted marketing and sales activities in Japan.
At the Tokyo 2020 Olympic Games, we were involved in the management and operational support of programmes in Japan for various National Olympic Committees, including the German Olympic Sports Confederation (DOSB) and the Netherlands Olympic Committee (NOC*NSF), as well as international sports federations such as the Brazilian Football Confederation (CBF).
We also provided consulting services to a Tokyo 2020 Olympic & Paralympic Games Gold Partner, supporting corporate initiatives that leverage sport for business and brand development.
In addition, we have extensive experience in hosting and managing overseas football teams visiting Japan. Our successful projects include arrangements and on-site management for the Brazil National Team, Manchester City (2023), Borussia Dortmund (2024), and Liverpool FC (2025).
Beyond major sporting events, we also operate high-level inbound programmes for corporate groups and ultra-high-net-worth clients through our Japan Incentive Expert brand. This experience further strengthens our expertise in VIP management, executive handling, and premium programme execution in Japan.
We combine global sporting experience with deep local execution capability — ensuring international standards are delivered seamlessly in Japan.